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HOTELS

DISCOVER

DESTINATION VIDEO

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Known as the “Rocket City,” Huntsville is one of the fastest growing cities in the U.S. Huntsville’s art, music and entertainment scene is growing as well with The Orion, a new outdoor music destination featured on Billboard’s global Top Music Venues 2024 list.

•Explore the final frontier at the world’s largest Space Museum, U.S. Space & Rocket Center
•Immerse yourself in the all-inclusive Space Camp
•Delight your artistic side at the largest privately owned arts facility in the Southeast, Lowe Mill ARTS & Entertainment which has the world’s only Cigar Box Guitar store.

The Rocket City - Huntsville

Hit Recording Capital - Florence/Muscle Shoals

Known as “The Hit Recording Capital of the World,” The Shoals is a collection of four small towns in the northwest corner of Alabama known for recording some of the greatest hits of the ‘60s and ‘70s.
 
•Rock your visit at the famous recording studios FAME Recording Studios and Muscle Shoals Sound Studio
•Check out Ivy Green, Helen Keller’s Home & Museum
•Tour the W.C. Handy Home & Museum

Top-tier Food City - Birmingham

Birmingham is known for its incredible food scene. From the country’s best barbecue to southern-influenced global dishes from Michelin-recommended restaurants, Birmingham’s dining scene is one to relish.
 
•Open your heart and mind at ground zero for the American Civil Rights Movement
•Rev up the excitement at Barber Vintage Motorsports Museum, the world’s largest motorcycle museum
•Bring your “A” game to world-class golf courses along the Robert Trent Jones Golf Trail

Southern History - Montgomery

Montgomery is one of the most historic cities in America. From the beginnings of the American Civil War to the Civil Rights Movement, Montgomery has plenty to offer visitors. A walkable downtown makes visiting Montgomery’s historic sites a breeze.
 
•Tour the Rosa Parks Museum and Dr. Martin Luther King Jr.’s church, Dexter Avenue King Memorial Baptist Church
• Check out the Equal Justice Initiative’s Legacy Museum, National Memorial for Peace & Justice, and Freedom Monument Sculpture Park
• Brave the rapids right in the middle of the city at the new Montgomery Whitewater park
• Enjoy nightlife in the downtown entertainment district, The Alley

Cultural Melting Pot - Mobile

Beautiful Beaches - Orange Beach/Gulf Shores

Mobile has a certain magic that keeps you on your toes. Where a melting pot of people, flavors, cultures and traditions become one voice to lead all of life’s celebrations. Come learn the history of where Mardi Gras originated and enjoy fresh Gulf seafood.
 
•Search for alligators on the Mobile-Tensaw Delta
•Tour the USS Alabama
•Test your piloting skills at Flight Works
•Visit the Africatown Heritage House to learn about the last slave ship to America

Gulf Shores and Orange Beach is warmed by sunshine, culture, and unspoiled natural beauty. You will yearn to return year after year to feel the sand between your toes, splash around in the turquoise water, smell the salty air and admire the jaw-dropping sunsets of the Alabama Gulf Coast.
 
•Stroll through the Gulf Coast Zoo
•Dive into Jean-Michel Cousteau’s Ambassadors of the Environment educational experience
•Drink in the live music and fun at Flora-Bama beach bar
•Spend some time shopping and dining or jump aboard thrill rides at OWA

Wide Open Spaces, Outdoor Adventures & Cities with Soul

Jazz clubs, neighborhood music halls, Mardi Gras celebrations and sunny beaches are just part of what makes Alabama’s cities so enjoyable. 

There is also the unforgettable food. Whether you want slow-cooked southern delights or elegant night of fine dining, there is always an incredible meal in Alabama. 

With mountains in the north region of Alabama and a beautiful beach on the southern tip of the state, Alabama has wide-open outdoor adventures families and couples on adventure are seeking.

Alabama Connects with Our Neighbors for an American Road Trip Experience

Surrounded by great cities – New Orleans, Memphis, Nashville, and Atlanta among them – Alabama is the heart and soul of any Southern USA trip.

Mobile and New Orleans make a great twin city getaway, now connected by the Amtrak Mardi Gras Service. Take a short train ride and experience two cities connected by history, culture, and cuisine.

Watch the video to learn more!

Top Attractions are in Alabama

Huntsville is home to the U.S. Space & Rocket Center, the largest museum in the world dedicated to space travel. The Barber Vintage Motorsports Museum in Birmingham holds the largest motorcycle collection in the world.

The Rolling Stones, among other top artists, recorded hit songs at the famous studios of Muscle Shoals. World class golf on the Robert Trent Jones golf trail, America’s original Mardi Gras celebration in Mobile and miles of white sand beaches at our resort cities of Gulf Shores/Orange Beach make Alabama a destination experience you won’t want to miss.

See the Actual Places Where American History Was Made

In Montgomery, Birmingham and Selma, Dr. Martin Luther King Jr. started the civil rights struggle in the United States. Walk across the bridge where the Selma-to-Montgomery march began. See King’s home and jail cell.

Tour civil rights churches and sites on the U.S. Civil Rights Trail. In this time of reflection on social justice see why 500,000 a year visit the National Memorial for Peace and Justice, Legacy Museum, and Freedom Sculpture Park.