EVERYDAY FUN, FOOD AND FESTIVITIES 

Await Your Clients In Louisiana's Capital

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Located in Southeast Louisiana, Baton Rouge, the state capital, is situated on the banks of the Mississippi River.

Discovered by French explorers in 1699, Baton Rouge, meaning “Red Stick” in French, was named after the discovery of large, reddened poles placed by the local Native American tribes to designate boundaries between tribes. Today, the city boasts a thriving arts, culture, food and American college town scene and is a melting pot of the many cultural influences of the city’s history. It is also a hub for unique festivals, such as the Baton Rouge Blues Festival, Soul Food Festival, and Spanish Town Mardi Gras.

Baton Rouge’s central location – only an hour away from both New Orleans and Lafayette – serves as a crossroads for Cajun and Creole cultures to meld together. Day trips to surrounding areas are an easy drive from Baton Rouge and the city is perfect as the central location for hub and spoke travel itineraries. Baton Rouge is also home to Louisiana’s only Cruise America location for RV pick up.

If your clients are looking to experience all the things available in the beautiful state of Louisiana, Baton Rouge is the place.  Discover the best that Baton Rouge has to offer and don't miss out on our exclusive limited-time deals!

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During their time in Baton Rouge, your clients can take a tour of Louisiana’s Old State Capitol which now houses the Museum of Political History. Located just a few blocks away is the current Louisiana State Capitol, a 34-story art deco-style structure that stands proud as the nation’s tallest capitol building.

Downtown Baton Rouge boasts a completely walkable area, with museums and restaurants around every corner. Your clients can spend the day going through Louisiana’s extensive and colorful history at the Capitol Park Museum or walk through the peaceful galleries at LSU Museum of Art. A stroll along the riverfront is a great way to get unbeatable views of the Mississippi.

Baton Rouge is also home to two major universities – Louisiana State University and Southern University – both offering beautiful campuses and a unique history waiting to be explored. Become part of the Tiger family by experiencing an LSU Football Tailgate or groove to the tunes of the famous Human Jukebox, the marching band of Southern.

While in Baton Rouge, make sure your clients make time to explore LSU Rural Life Museum, where they’ll be transported back in time to experience the lifestyles and culture of Louisiana’s people in the 18th and 19th centuries. They can also take advantage of the adjacent Burden Museum and Windrush Gardens to see the native flora and fauna that make up Louisiana’s lush landscapes.

Main Attractions In The City

Unmissable Experiences

The best way to experience Baton Rouge is through the eyes of a local. It's a city built for family trips, weekends with friends, or a couple's getaway.

Blue Bayou Water Park keeps everyone cool with slides for every age. Court to Table pairs pickleball courts with Cajun and Creole dining, so the whole group can play and eat under one roof.

Groove to the Baton Rouge blues at Phil Brady's Bar & Grill or Teddy's Juke Joint, one of the last true birthplaces of the swamp blues.

Want to walk where champions have walked? A tour of LSU's Tiger Stadium is not to be missed. Available for tours from January through August, this world-renowned football stadium is one of the largest in the country and features a state-of-the-art facility where football greats have gotten their start.

Baseball fans should make a stop at Marucci Sports. What started as a bat in a Baton Rouge garage now sits in the hands of MLB pros. A campus tour gives your clients a firsthand look at where the story began and where the bats are still constructed today.

Oxbow Rum Distillery offers a flavorful experience unlike any other. Every drop of this sugarcane rum is farmed, milled and distilled in Louisiana. Your clients can take a tour to catch the process in action and sample the rum straight from the barrel. After the tour, they can cozy up to the firepit on the patio and sip craft cocktails made from Oxbow's finest rum.

Slow things down with a Baton Rouge cruise along the Mississippi, taking in skyline views at golden hour.

Good Eats

Baton Rouge’s cuisine is world-renowned, so come prepared to feast on the local flavors. Elsie’s Plate & Pie is a Michelin recognized restaurant known for its delicious savory and dessert pies. Jubans Restaurant is a longtime Baton Rouge favorite, serving refined South Louisiana cuisine and known for their hallelujah crab. The Perkins Overpass District is home to an array of dining options, including Chow Yum which blends Asian fusion with Louisiana flavors.

Everyone knows that Louisiana, and Baton Rouge, specifically, is for seafood lovers, and the options are endless here in Baton Rouge.

For classic seafood options, such as chargrilled oysters or fried shrimp, Phil’s Oyster Bar is a great casual option located downtown. If your clients are lucky enough to be in the city during crawfish season (March to May), head to Mike Anderson’s Seafood for this spicy Louisiana delicacy.

Good Times

Food, music, holidays… you name it, and there’s sure to be a festival for it!

Celebrating the culture and way of life is always in season in Baton Rouge, and locals certainly do plenty of it. Your clients can kick off the year with Mardi Gras and parades rolling throughout the Capital City multiple weekends each year to end with the largest of them all, Spanish Town Mardi Gras.

They can also sample some of the best soul food in the city at the Baton Rouge Soul Food Festival, where restaurants and vendors serve up everything from savory smothered chicken to sweet fried Oreos.

Visitors can groove to the tunes of local musicians at the Live After Five music series, held every spring and fall or plan to visit in April for the Baton Rouge Blues Festival, a free weekend-long festival held in downtown Baton Rouge.

The celebrations continue into the fall, with Fifolet Festival, Baton Rouge’s yearly Halloween celebration, complete with a parade.

The holiday season officially takes off with the Louisiana Lights, an immersive experience through light displays that illuminate the historic Windrush Gardens at Burden Museum & Gardens. Great for families or date night, the month-long event also offers hot chocolate and concessions in addition to fire pits to roast s’mores.

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