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Reinforce Your Unique Selling Proposition

An Exclusive Journey into Korea's High-end Culture

Reinforce Your Unique Selling Proposition

Let The K-Food Tradition Tantalize
Your Clients' Taste Buds

Discover the Magic of K-Food


Immerse Your Clients 
In The Pulsating Heart of K-Culture


Make Your Clients Experience 
The Pinnacle Of K-Luxury


Reinforce Your Unique Selling Proposition

Catch a glimpse of Korea with the video below 

Reinforce Your Unique Selling Proposition

A Timeless Journey through Korea's Rich Cultural Legacy


Traverse The Time Honored Beauty Of K-Heritage

Uncover the captivating world of K-Heritage, where centuries of history and tradition come alive. Visitors can explore ancient palaces, temples, and fortresses that whisper tales of Korea's royal history. Experience the arts through intricate Hanbok, rhythmic Pansori, and graceful calligraphy.  

Your clients can explore South Korea's rich cultural and natural heritage through its 14 UNESCO World Heritage Sites. From splendid palaces like Changdeokgung Palace Complex to the ancient tombs of the Gyeongju Historic Areas, they can witness the profound religious and cultural influences that have shaped Korea's identity.

They can also discover the fascinating history and culture of South Korea through its stunning royal palaces, admiring the intricate architecture, elaborate gardens, and colorful decorations that make these palaces national treasures.  

For some unique experiences that showcase South Korea's rich cultural heritage, visitors can partake from cooking classes and craft workshops to experiencing the timeless beauty of Hanbok.

While exploring these magnificent sites, visitors can partake in traditional palace activities, such as hanbok-clad photoshoots, tea ceremonies, calligraphy sessions, and traditional music performances. 

These experiences deepen their connection to Korean heritage and provide them with lasting memories of their journey.

Reinforce Your Unique Selling Proposition

Become An Expert in Korea With Their Specialist Courses

Book From Our Promotional Hotel Deals With up to 25% off*

ⓘ Our offers are built into the pricing displayed and subject to availability. Book stays before 30th of September 2023.

A Journey into K-Culture

Become an "INSSA" Korea Travel Expert!

Korea Tourism Organization have prepared a list of tips on different levels of difficulty to boost your "Korea experience" with food, activities and shopping.

Read on and try out these tips to become an Inssa Korea travel expert even among local Koreans.

Prepare ahead with our Inssa KOREA challenge! 

Start Now!

Reinforce Your Unique Selling Proposition

Download the resources below to learn more about Korea


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Your Imagination Of Visiting Korea!

Embark your clients on a captivating journey through the vibrant and enchanting world of Korea. 

Visitors can immerse themselves in the bustling streets where modern skyscrapers coexist with ancient palaces and traditional markets, offering a vibrant mix of old and new. They can delight in the splendor of Korea's natural wonders, as they witness the awe-inspiring beauty of Korea's UNESCO-designated natural treasures. Your clients can also indulge in the tantalizing flavors of Korean cuisine, from delectable street food and sizzling barbecues to Michelin star restaurants. 

Whether they are exploring the bustling cities or the serene countryside, a journey through Korea promises to be an unforgettable experience that will leave your clients with lasting memories of its rich culture, mouth-watering food, modern luxury, and natural beauty.

Learn all about Korea now to offer your clients an unforgettable getaway- don't forget to check out our hotel portfolio as well!

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Make your clients dive into the pulsating rhythms of K-pop, get immersed in captivating K-dramas, and discover the transformative power of K-beauty. From catchy melodies, trendy city spots and innovative K-pop experiences, Korea invites its visitors to be inspired.

Young adventurers can embark on a journey to Korea's trendiest city hotspots. They can explore the charming neighborhoods, such as Yeonnam-dong in Seoul, which offer cozy cafes, restaurants, and shops. Additionally, they can immerse themselves in the creative hubs like Seongsu-dong, where converted factories and warehouses host stylish cafes, galleries, and shops, giving a glimpse into the city's edgy and eclectic side. To add some excitement, they can also catch waves at thrilling beach destinations like Yangyang Surfyy Beach.

Shopping enthusiasts can indulge in a diverse range of options in Korea, from bustling markets to upscale premium shopping centers. For those seeking a premium shopping experience, Korea boasts top-tier shopping malls for high-end shoppers, including Yeouido Hyundai Mall, Starfield Hanam Mall, and Shinsegae Centum City Mall.

Korea is the ultimate destination for beauty enthusiasts, offering a glamorous world of Korean cosmetics. Your clients can explore the innovative skincare and makeup products that have gained global recognition and unleash your inner beauty guru and indulge in the pampering rituals that Korean beauty offers.

Experience the vibrant energy of K-Star Road in Seoul's Gangnam district, a must-visit destination for K-pop fans and culture enthusiasts. This lively street is adorned with life-size statues of top K-pop stars, murals, shops, and cafes dedicated to Korea's entertainment industry, offering a glimpse into captivating Korean culture. In the Hallyu K-Star Road, your clients can explore renowned restaurants and attractions frequented by popular Hallyu stars.

Your clients can immerse themselves in the epitome of K-Luxury, where meticulous craftsmanship, innovation, and enduring quality shine through. From luxury shopping malls to modern art institutions and high-end wellness shops, K-Luxury knows no bounds. 

Visitors can experience the brilliance of Korean masters, whose extraordinary talents in art, music, and literature transcend time. From traditional ink paintings to soul-stirring musical performances and literary masterpieces, their works evoke deep emotions and ignite the imagination.  

In Korea they can also explore iconic structures, like the 
Dongdaemun Design PlazaLotte World Tower, and National Museum of Modern and Contemporary Art.  In recent years, Korea has emerged as a global hub for artistic expression, with its contemporary art scene gaining recognition and acclaim worldwide

Clients and visitors can also indulge in the flavors of Korean royal cuisine, offering a glimpse into the country's history and traditions. Characterized by balance, harmony, and presentation, royal dishes feature healthy ingredients like vegetables, seafood, and grains. They can savor this nutritious and culturally significant culinary experience.

Immerse your clients in the culinary paradise of Korea, where vibrant flavors and shared meals bring people together. They can explore the authentic everyday cuisine, from traditional street food to Michelin-starred restaurants, embracing the cultural connections that K-Food brings and letting their taste buds lead the way.

Traditional Korean markets, known as "jangtuh" or "sijang," are a must-visit for an immersive experience in local culture. These bustling hubs offer fresh produce, seafood, traditional crafts, and street food, allowing clients and visitors to connect with friendly vendors and explore the vibrant atmosphere.

Discover the feast for the senses that is traditional Korean food, featuring bold and complex flavors, vibrant colors, and enticing aromas. From savory grilled meats like bulgogi and galbi to tangy and spicy kimchi, Korean cuisine offers a diverse range of dishes to delight any palate.

For convenient and delicious food options, Korean convenience stores are a treasure trove of gastronomic delights. Visitors can indulge in exceptional quality and freshness, from mouthwatering kimbap and hot fried chicken to savory dumplings and crispy fried snacks. They can also find breakfast options, a wide range of instant noodles, vegetarian dishes, and an array of innovative and quirky snacks.

In Seoul, your clients can elevate their journey through Korea by participating in cooking programs. From kimchi and bulgogi to bibimbap and royal cuisine, hands-on lessons led by experienced instructors will guide them through the culinary process.