Reinforce Your Unique Selling Proposition

CALIFORNIA IS THE ULTIMATE PLAYGROUND

With playful experiences for every traveler

With an exuberant culture that celebrates individuality and a treasure trove of singular world-class experiences, California stands as THE ULTIMATE PLAYGROUND.

Whether it's venturing into the great outdoors, immersing in cultural adventures, following a taco trail, unwinding at a spa, or embarking on family trips, California encourages everyone to infuse their lives with playfulness. 

Pick from an eclectic mix of handpicked destinations, each radiating its own charm—be it basking on the ideal beach, spending the day on thrilling roller coasters, or indulging in an extraordinary wine tasting adventure. The best part? You can effortlessly blend these diverse experiences into one extraordinary journey.

Draw inspiration and map out memorable adventures in California with our exclusive hotel deals, offering 
savings of up to 25%
!

Reinforce Your Unique Selling Proposition

Reinforce Your Unique Selling Proposition

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Complete Your Itineraries With Our Selected Activities With Up To 15% Off*

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Ca Star Agent Training Platform

The California STAR platform is Visit California’s innovative B2B digital sales companion and training platform for staying current on California product. 

Since its launch, California STAR has become the go-to trade tool for travel advisors around the globe! 

Click here to learn more about the program and start your training now!

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DESTINATIONS

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Download The Ultimate Route 66 Road Trip
Download Northern California Wine Country Loop
Download Central Coasting on the Pacific Coast Highway

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Click On The Arrows To Explore Our Featured 
Places to Play in California

Train On Specific Destinations With The Help Of California STAR

Discover California Like Never Before By Clicking On Each Destination And Delving Into Our Unique Hotel Selection

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