Reinforce Your Unique Selling Proposition

BritAgent PRO

From exploring film settings and pioneering cultural spaces to countryside trails and relaxing wellness retreats, there's a lot happening in Britain!

Your clients are welcome to immerse themselves in the National Gallery's landmark anniversary exhibitions or savour the delights of chocolate at Birmingham’s Cadbury World, celebrating its 200th year. Whether they wish to discover hidden coastal gems through new trails and walking routes or witness world-class sporting events from athletics to Premier League matches, there’s something for every taste.

Britain is all set to dazzle this holiday season, making it the perfect destination for creating magical moments with family and friends. Visitors can dive into festive celebrations including glowing forest trails, London's Christmas lights, shopping sprees, artisan fairs, ice skating, skiing in Scotland, and unique customs like fiery barrel parades in Northumberland and New Year’s Day dips in South Wales.


Explore the enchanting allure of Great Britain through our handpicked themes and take advantage of special offers to save up to 25% on your clients' hotel stay!

Hotels and Experiences

Reinforce Your Unique Selling Proposition

Resources

INSPIRE YOUR CLIENTS TO EXPERIENCE BRITAIN DIFFERENTLY
Infuse their itineraries with a dose 
of British flair

Reinforce Your Unique Selling Proposition

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Reinforce Your Unique Selling Proposition

Cities and Towns

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Wild experiences around every corner

Banff and 
Lake Louise


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Calgary


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Canmore & Kananaskis


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Jasper


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From bustling cityscapes to charming mountain villages, Alberta's cities and towns each offer unique stories for every traveler who ventures their path.

Banff and Lake LouiseCalgaryCanmore and KananaskisEdmontonJasper
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Get Inspired

Your clients' trip to England is just around the corner

England is a nation of contrasts, with iconic landmarks like Big Ben and Stonehenge, natural landscapes like the Lake District, and vibrant cultural scenes. Visitors can explore its dynamic creativity through events like the Glastonbury festival, diverse street food in Manchester, and tranquil vineyards in Kent. They can also experience adventures in National Parks or cultural hubs, showcasing England's rich heritage and modern dynamism.

Suggested Itineraries

5 days in north east England

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VisitBritain/Pinzutu

5 days in the West Midlands

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VisitBritain/Nemorin/Tom Hare

Discover Great Scotland's northern reaches

Scotland offers unique and beautiful landscapes with 709 islands, over 130 types of whisky, scenic golf courses, and cultural experiences like bagpipes and kilts. Visitors can explore UNESCO sites, enjoy cosmic displays, and attend the Edinburgh Festival Fringe. 

The country offers culinary delights like haggis and whiskey, providing a warm welcome from the Highlands to the Lowlands.

Suggested Itineraries

5 days in central Scotland

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VisitBritain/Aurelie Four/@lecorgi 

Seasonal things to do

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Glasgow Life / Paul Watt Photography 

Discover a land of adventure and mythical creatures

Wales is known for having more castles per square mile than anywhere else in Europe, complemented by its beautiful landscape, rugged coastline, and national parks. The country offers a wide range of adventures such as sports at Cardiff's Principality Stadium, zip-lining in Snowdonia, caving tours, hiking, and surfing. 

Visitors can practice Welsh with locals in market towns, explore indie shops, and enjoy cycling routes. Wales is a small but mighty destination with a focus on sustainable travel.

Suggested Itineraries

5 days in north Wales

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VisitBritain/Ben Selway 

Day trip to Cardiff, south Wales

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VisitBritain/Rama Knight 

London: An unmissable destination for travellers

London is a vibrant travel destination offering a mix of history, culture, and international cuisine. It boasts diverse shopping experiences, iconic landmarks like The Shard, and a rich cultural scene with orchestras and theatres. 

Visitors can explore world-class museums and galleries, enjoy eco-friendly transport and dining, and relax in its parks. As the world's first National Park City, London provides a unique blend of urban and natural attractions.

Suggested Itineraries

5 days in and around London

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VisitBritain/Mollie Bylett 

From bustling city experiences to countryside rambles and coastal dips – tap the buttons to discover adventure all over England, Scotland, Wales and London

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Visit Kent/Rebecca Douglas

VisitBritain/Pete Seaward

VisitBritain/Pinzutu/Luke Jerram

Click on any of the nations that form Great Britain below to uncover exclusive hotel discounts of up to 25%!

View Deals in Scotland

Complete your itineraries with our selected activities with up to 15% off* 

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EXPERIENCES

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Discover a revamped Travel Advisor Training Program with TravPRO Mobile

VisitBritain has relaunched its travel advisor training program, BritAgent PRO Sales Companion™, now with enhanced mobile sales enablement through TravPRO Mobile, a company specializing in B2B travel technology. 

This revamped program provides travel advisors with resources to deepen their knowledge and effectively promote destinations across England, Scotland, Wales, and Northern Ireland.
 
The program features four multi-modal Foundation chapters that cover key attractions, accommodations, events, and experiences in the UK. Advisors who complete the course will receive a diploma, certifying them as BritAgent PROs. 
Click here to start your training today!

Download West Midlands Travel Trade Guide
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