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Today, HBX Group are pleased to reveal the trends which will shape the travel and tourism industry in 2025! Last year, trends such as the rise of wellness and sustainability redefined travel experiences, and social media, digitalisation and Artificial Intelligence transformed the planning and enjoyment of travel, setting the stage for an innovation-rich 2025. This year, one of the key trends will be the ‘MeMooner’, a term that describes solo travellers, a growing segment especially among women, who account for 71% of these tourists. This phenomenon underlines a shift towards personal empowerment, where independence and authenticity become priorities for tourists. Other notable trends include: 😊 the ‘Joy of Missing Out’ (JOMO) phenomenon: gaining popularity among travellers wishing to disconnect from the digital world and reconnect with themselves. 🤖 Technology including artificial intelligence-driven hyper-personalisation: focusing on enabling greater operational efficiency, and meeting the expectations of travellers, who demand a seamless experience that combines efficiency and convenience. 🏟️ Event tourism: growing rapidly, with the global market projected to reach US$754 billion by 2030. Events such as concerts, festivals and sporting events are transforming destinations into economic and cultural hotspots. 🚀 Astro-tourism and nocturnal tourism: the desire to explore unique phenomena are driving growth. 🌌 Nature-based tourism, such as aurora borealis or geological tourism, is gaining in popularity, with adventure activities set to grow by 16.2% annually until 2033. 🤝 Inclusivity and accessible experiences are becoming increasingly important, including developing tools for travellers with specific cognitive or sensory needs and improving accessibility at every stage of the journey. “Traveller preferences are shaped by sustainability, multi-generational experiences and experiential tourism. These pillars continue to evolve, transforming the way tourists explore and engage with the world. At HBX Group, we are committed to leading this transformation, offering innovative solutions that respond to the changing needs of travellers and set a new standard in the industry,” said Carlos Muñoz Capllonch, Chief Commercial Officer and Deputy CEO of HBX Group. Read the full announcement and report here: https://lnkd.in/eT-RYJGM Hotelbeds Bedsonline Roiback